Happy Monday!
Over the weekend, my Instagram was deleted.
Last week, my wife Taylor’s Instagram was also deleted.
And in the last 12 months, both my YouTube and TikTok accounts were deleted.
I guess I finally achieved the hat trick of censorship!
Every major social platform I’ve used to talk about peptides has now removed me (other than X, where I get very little engagement).
In today’s email, I will discuss censorship in the peptide world at large.
But before I do, please understand a few things.
This is not about me.
I’m not a victim.
I chose this path with full awareness of the risks.
What is happening, though, is much bigger than any single account, platform, or person.
It’s about a movement happening right before our eyes.
A movement that pierces through the paradigm of personal sovereignty and what we are allowed and not allowed to do with our own bodies.
The Quote
You’ve probably heard the quote below before
First they ignore you, then they laugh at you, then they fight you, then you win.
It’s usually attributed to Gandhi, but there’s no record he ever said those exact words.
Yet, even though the quote isn’t his, it perfectly describes the mechanics of how movements unfold.
And more importantly, it describes exactly where we are right now in the peptide world.
Phase 1
For years, I talked about peptides into the void.
Long videos on YouTube.
Dense explanations.
Nuanced conversations.
No views.
No traction.
No engagement.
Not because the information was wrong, but because it wasn’t threatening yet.
The peptide world had simply not yet seen its time come.
When an idea doesn’t challenge power, incentives, or identity, it’s easy to ignore.
Most people who feel called to join a movement quit here after long periods of fruitless work.
Phase 2
Around 2022, things started to change.
People started paying attention.
And with attention came ridicule.
“Quack.”
“Bro science.”
“Not evidence-based.”
“Dangerous misinformation.”
Too bad those people didn’t realize I had been called way worse by the student sections at Florida State, Boston College, Clemson, and Miami in my college football days.
Mockery is merely a social defense mechanism.
Laughing at an idea is a way of telling others that they will lose status if they join the ranks of fringe thinkers.
That phase lasted a long time.
And again, most people quit here.
I kept going.
Phase 3
Now we’ve entered a different phase entirely.
This is the phase the quote is actually warning us about.
Because no one fights what doesn’t matter.
When platforms start deleting accounts, when narratives tighten, and when rules suddenly change or are applied inconsistently, there’s a reason.
It’s because the movement is working.
Let me be explicit:
There are multiple peptide educators who’ve been banned.
There are others with much larger followings who somehow skate by untouched.
Movements get censored when they start changing behavior and putting a dent in the universe.
In the peptide space, we are currently in Phase 3. How long will we be here? Who knows. But I do know this phase will pass at some point.
Pattern Recognition
Rather than taking my censorship personally, I prefer to view it in the broader context of society.
I view the censorship as confirmation of timing.
When institutions feel threatened, they shut down debate.
They restrict.
They smear.
They erase.
They go Fahrenheit 451.
This is not unique to peptides.
It’s how every paradigm shift has unfolded.
Gandhi
While Gandhi didn’t say the famous quote, he embodied its strategy.
Gandhi practiced asymmetric warfare.
Rather than fighting physically, he engaged in moral, informational, and behavioral warfare.
He didn’t defeat an empire by attacking it head-on.
He:
Refused to play by its rules
Withdrew participation
Built parallel systems
Focused on resilience instead of dominance.
And that’s the lesson that matters here.
Fighting is not the answer.
How to Win
This is important.
We don’t win by raging at Instagram.
We don’t win by arguing with YouTube.
We don’t win by trying to outmuscle centralized systems.
That’s their terrain.
We win by:
Continuing to educate
Continuing to help people get healthier
Continuing to build decentralized channels
Continuing to share information person-to-person
Movements win by relying on decentralized nodes of people and information systems to disseminate new thought concepts that dissolve old paradigms.
The Future
While it would be nice to get my social platforms back, I’m not holding my breath.
In a way, it's similar to going back to an abusive partner who relies on your dependence for their control.
To me, winning looks like:
Peptides becoming normalized
Doctors quietly adopting what they once mocked
Patients asking better questions
Health outcomes improving
And eventually, when the dust settles, the same institutions that fought this will claim they supported it all along.
That’s how this always ends.
Where to Find Me
For now, the places you can reliably find me are:
Spotify
Apple Podcasts (iTunes)
Email (this list)
Email is censorship-resistant.
Podcasts are harder to erase (although not impossible).
And truth spreads faster through relationships than algorithms anyway.
Final Thoughts
If you’re feeling discouraged by what you’re seeing happen, not just to me, but to others in this space, remember this is not failure.
Censorship is a sign of relevance.
Movements die when people stop believing they matter.
And that’s not happening here.
We’re just getting started!
Best,
Hunter Williams