Structure Beats Routine

In many ways, I was fortunate with my entry into the world of health and optimization.

Unlike most people who have to “wing it,” I had a lot of structure.

I started playing football seriously at a young age.

And that means I had a small army of talented people helping me.

Coaches, trainers, older, more established players...

Guys that could help guide me and provide a solid framework for my development.

Guys that could show me how to train, how to lift, and how to eat.

And because of this guidance, my progress SKYROCKETED…and not just on the football field.

My strength, my physique, my overall health - ALL of it improved (minus what the multiple concussions were doing to my brain, of course).

I raised my game to a level that most guys simply never reach…

Until I got out of college - then I entered the REAL world.

And I was on my own.

What happened when I was on my own?

You guessed it.

My progress stalled.

By the time I was 22, I had cultivated an absolute passion for human health and vitality.

And I wanted to take that passion above and beyond what I had already achieved.

I wanted to raise my game to the NEXT level…

I just didn’t know how.

Unlike in my formative years, I lacked someone who could give me that structure.

I needed someone who could show me what to do, how to do it, when to do it, and why to do it.

Now, if you know my back story, you know how this ends:

With me meeting Jay Campbell.

Ultimately, Jay was the guy who gave me the structure that I needed to grow and ascend.

Not forever, of course.

Because, at a certain point, you learn to take the reins and make things happen for yourself.

However, an early, structured approach is critical.

Perhaps you’re reading this, and you can relate to what I’m saying.

🤔 You may have started adopting a health and optimization lifestyle and have some of the foundations down.

But you’re struggling to go beyond the basics.

🤔 Maybe you have MOST of the keys in place

But you’re struggling to take things to the next level

🤔 Or perhaps you’re a true blue beginner

And you’re struggling to figure out where to start

👉 Regardless of where you are in your journey, this is where the value of one-to-one coaching comes in.

Like my early coaches and trainers, you get someone who’s been through the process themselves, not telling you but SHOWING you.

Someone who can give you the exact framework you need at any point in your journey.

Now, before I close out here, let me say this…

I get it.

Yes, one-to-one coaching is the best and fastest way to create this structure and get from point A to point B.

Nothing compares to mentorship.

But I understand it can be a significant financial investment for some.

And I know that not all of you are in a position where that’s feasible.

If that’s you, keep your eyes peeled on your inbox over the next few days.

Because Jay Campbell and I will be releasing a brand new course any day now.

It’s called Life Enhanced, and it’s been designed to give you a sneak peek into our daily lives…

And help provide you with that oh-so-critical structure that you desperately need.

Best,

Hunter Williams