Happy Wednesday!
On Sunday, Taylor and I went to the movies for the first time in a long time.
No phones. No multitasking. Just sitting in a dark room, letting ourselves be absorbed into a story for a couple of hours.
And honestly, it was fun. The movie was better than expected, but what stuck with me wasn’t the plot. It was what happened after. Walking out of the theater, I had this quiet realization that hasn’t left me since.
Human beings are wired for story.
We live inside them.
Every belief you hold, every decision you make, every action you repeat is downstream of a story you’re telling yourself.
We like to think we’re logical, data-driven, and objective, yet the truth is much simpler.
Your life is largely the result of the story you’ve accepted as true.
And nowhere is this more obvious than in health.
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The Invisible Story
When someone tells me they “just can’t lose weight,” or that they’ve “tried everything,” or that their body is “broken,” I’m rarely hearing a physiological limitation first.
I’m hearing a story.
A story about aging.
A story about genetics.
A story about hormones.
A story about past failures.
A story about what always happens when they try again.
Most people fail because they’re operating inside a narrative that quietly sabotages every attempt at change.
If your internal story says:
“My metabolism is ruined”
“This is just how my body is now”
“I’ve already done too much damage”
“I’m not disciplined like other people”
Then every action you take will unconsciously align with that identity.
You may change protocols, diets, supplements, or training plans, but the character in the story stays the same, and so does the ending.
Health is something you become, and becoming always starts with a story.
Why Stories Shape Reality
Think about it.
Why do theaters sell out?
Why do football stadiums fill every Sunday in the fall?
Why do musicians sell out arenas?
It’s all about the story narrative.
People show up for these events because they crave meaning.
A football team represents struggle, resilience, identity, and belonging.
A musician represents emotion, memory, and shared experience.
A great movie pulls you into a world where you temporarily forget yourself.
Now zoom out.
The exact same mechanism is operating in your body, your business, your finances, and your relationships.
Money flows toward compelling stories.
Businesses grow when leaders articulate a clear narrative.
Movements happen when people feel part of something bigger than themselves.
And personal transformation happens when the story you’re living in changes.
The Story I’ve Told About My Own Health
If I’m honest, the reason I’m where I am today with my health isn’t because I always made perfect decisions.
I didn’t. Not even close.
It’s because, at some point, I adopted a new story.
“My body is adaptable. If something is off, there is a reason. And reasons can be addressed.”
That story changed everything.
It gave me permission to experiment instead of quitting.
To learn instead of self-blame.
To view setbacks as breadcrumbs.
And over time, that narrative compounded.
New Year, Same You?
As we move deeper into the new year, most people will frame health goals in terms of outcomes.
“I want to lose 20 pounds.”
“I want more energy.”
“I want better labs.”
Those are fine.
However, I want to challenge you with a question.
Who is the person in the story that achieves those outcomes?
Do they see themselves as someone who:
keeps promises to themselves?
prioritizes recovery?
respects their biology?
plays the long game?
Or are they still playing the role of the person who’s always “starting over”?
If you don’t consciously rewrite the story, you’ll unconsciously replay the same one and experience the same ending.
Your actions should make sense inside the story you’re living in.
The Most Important Story of All
There’s one more layer to this that I don’t think gets talked about enough.
When it comes to making a difference in the world, whether that’s through health, business, content, or relationships, the most powerful story isn’t about you at all.
It’s about service.
Ask yourself another question.
“How does my transformation allow me to serve others better?”
When this becomes your guiding principle, everything shifts.
This is when the story changes.
Final Thoughts
Whether I’m writing, teaching, coaching, or just living my life, I’m always doing the same thing at the core.
Telling a story.
And so are you.
Meditate on what story you are telling yourself.
As you move into this year and beyond, pay attention to the narrative you’re rehearsing in your mind.
Because eventually, whether you realize it or not, you’ll live it out.
Choose wisely.
Best,
Hunter Williams