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Who Do You Serve?
A quick lesson on a very important concept
FYI, Jay and I will be doing a live AMA on YouTube tonight at 8 PM EST. You can head there to watch live or use the link to watch the recording if you miss it.

Given that Thanksgiving has wrapped up, the holidays are right around the corner, and most of us are going to be spending a lot more time with family and loved ones, I thought that this would be an appropriate moment to take a step back from all the optimization talk and cover a fundamental spiritual concept.
Because at the end of the day, our spiritual health is the most important thing.
All the hormones and peptides in the world won’t matter if we continue to live a low-vibration lifestyle.
It will make things WORSE.
If you’re a petty, low-vibration grouch with low energy, unoptimized hormones, and zero drive to do anything, you’re pretty much just a hazard to yourself.
But a petty, low-vibration grouch who’s optimized, energized, and firing on all cylinders?
You, my friend, are a menace to everyone around you.
Now, don’t get me wrong—optimizing your hormones and improving your physical health will make it much less likely that you’ll engage in poor behavior…
But it’s no guarantee.
Just look at all the toxic fitness influencers (all of whom are on peptides and hormones, by the way) on social media if you don’t believe me.
So, it’s imperative that we begin the march to optimization with the right mindsets.
And for me, one of the ULTIMATE mindsets is the idea of STO - Service To Others.
But for those who are new to all of this, STO is precisely what it sounds like:
Structuring and living your life so you can serve those around you to the best of your abilities.
In other words, it is the exact opposite of how most people live.
STS (Service To Self) is the default operating system for most people.
Their whole lives are based on what they can TAKE.
A big, long game of seeing how many resources they can extract from the environment around them for their own gratification.
Look, I’m not saying that these people are monsters.
I’m also not saying that they’re totally, 100 percent committed to an STS lifestyle.
Most people exist on a spectrum.
But I am saying that most humans on planet Earth tilt WAY toward this side of the equation.
We don’t want to do that.
We want to spend as much of our lives in STO as possible.
When you truly adopt this mindset, everything changes, including your approach to peptides and hormones.
Why?
Think about it…
The STS individual approaches optimization from a fundamentally selfish perspective.
They want to use everything that comes with peptide and hormone use so that they can maximize selfish gain:
❌ They want to ramp up their energy levels so they can enrich THEMSELVES
❌ They want to build an impressive physique so they can bask in their OWN ego
❌ They want to enhance their sexual function so they can indulge in their OWN gratification
And on and on.
The STO individual comes at this from the complete opposite perspective.
✅ They want to ramp up their energy levels so they can serve OTHERS
✅ They want to build an impressive physique so they can inspire those AROUND them
✅ They want to enhance their sexual function so they can make love to and please their PARTNER
You get the idea.
This is the perspective with which we should approach EVERYTHING in our lives.
The more you can exist in this kind of energy, the better for everyone involved…
And the more you’ll be doing the things you do for the right reasons.
You’ll be happier, the people around you will be happier, and the world will be a much, MUCH better place. 😌
Best,
Hunter Williams
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